What Makes Creative Zoo Relevant
Geoffrey Roberts, January 2011
One of the unfortunate aspects of the modern and very digital age is the proliferation of specialists. For example it requires a specialist to operate sophisticated graphic software programmes, a function that can be undertaken by a trained desk top operator, but never in a creative way.
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Lothario brands never spend the night alone
Boitumelo Tlhoaele, January 2011
In a few years’ time, consumers will be pummelled with an average 1.3 marketing messages every waking second. This is according to Stephen Byrne, who writes for jupitermediametrix.com, a leading online research and analysis company. How could that ‘point 3’ of a message be of any benefit to its advertiser? You could even question the value of the ‘1’ complete message that’s about to be negated by another 1.3 ineffective messages a second later.
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Take a Seat.. We’ll be with You in a Moment
Boitumelo Tlhoaele, January 2011
Do you own a business that requires you to wait for service? Death-by-Boredom doesn’t have to be the way your customers meet their demise.
Turning on the T.V and switching to “Isidingo” would be the easiest way around this, yes? Unfortunately “Isidingo” doesn’t do much for product knowledge or brand awareness. So how do you keep customers occupied and entertained? You do this by showing them something that teaches them more about the product whilst it entertains.
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The More Things Change
Boitumelo Tlhoaele, January 2011
Contrary to popular belief, the modern business management model is a far cry from the traditional model from the industrial revolution with its roots in the rigid, military-style chain of command that most of us still swear by.
The relentless advancements in business technology coupled with the emergence of new markets have made the global business environment more competitive than ever, triggering the evolution of the traditional business management model.
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